TECH STARTUP BRAND IDENTITY

Lunaris

Design
Art Direction

Lunaris is a Tokyo-based startup that specializes in software and app development as well as e-commerce. The goal of the company is to bring new solutions to common problems in the global e-commerce market and to close the gap between international and Japanese clients. The brand identity reflects a solution-oriented approach which is why the icon of a lightbulb was chosen for the logo. The crescent shape inside the bulb icon is a direct reference to the moon which gave the company its name.