E-COMMERCE WEBSITE BRAND IDENTITY

Komado

Art Direction
Design
Photography

KOMADO is a Japanese e-commerce website selling premium housewares mainly from Europe. The goal of this design project was to create a brand identity that speaks to a Japanese audience that values craftsmanship and high-quality products from overseas and that is willing to afford luxury goods for their home. The word "Komado" in Japanese means "small window".

Logo Design

The logo was inspired by the shape of small rectangular windows as you can find them on traditional Scandinavian houses since many oft he high-quality products on Komado's website come from Norway and Finland.

Business Cards

The business card was kept minimalistic on purpose in order to respect Japanese aesthetics as well as the minimalism in Scandinavian design.
It was printed on rough paper with a felt-like texture to reference the craft-oriented products of the business.

Mailing Box

The inside of the mailing box has a line where the customer's name is written on by hand.
This makes a simple mailing box more personalized and is supposed to increase the customer's loyalty.